The Busy Professionals’ Guide To Finding The Perfect Match with April Davis

The Busy Professionals’ Guide To Finding The Perfect Match with April Davis

BL 16 | Perfect Match

 

Work can sometimes take a toll on the other aspects of our lives. For us busy professionals, finding someone to connect with can just be another thing we don’t want to bother ourselves with. Fortunately, April Davis, founder of LUMA – Luxury Matchmaking – has got you covered. April built a phenomenal business dedicated to the bosses out there who are looking for their power partner but do not have the time. She gives out her top three tips to help you meet your match and spark a connection while giving the red flags that you have to avoid.

Listen to the podcast here:

The Busy Professionals’ Guide To Finding The Perfect Match with April Davis

If you are a boss that is looking for your power partner or your ultimate match, you are in for a treat here. If you have a friend that is looking for their match, definitely share this episode. I am so excited to introduce to you one of my fabulous friends and Founder of LUMA – Luxury Matchmaking, April Davis. I want to share with you her backstory. I’ll have her share a lot of the ins and outs of how she founded this phenomenal business, but also how she can help you. She’s going to give her top three tips to help you meet your match. If this is not for you, share it with a friend. Share the love.

To give you a little bit of background on her story, she’s a small-town Midwestern girl with big city dreams. She received her Master’s at the age of twenty. She worked for a Fortune 500 company. She was totally crushing it in the corporate space while she was pursuing modeling and professional snowmobiling, which is pretty awesome. She had this talent to connect people and become a matchmaker. She never had thought about creating a business model around it but the more and more that she did it for her girlfriends, she’s like, “It’s not that hard.” The more and more that she did it, she kept thinking, “I could make this a business.” April, thank you so much for taking time out of your schedule to connect with all these bosses on the line.

Thank you for having me.

Let’s hear a little bit of your background story. What intrigued you to buy the whole concept of starting your business and why did you decide to make this your full-blown career?

I was born to be a matchmaker because the first couple I ever put together was when I was sixteen years old. I didn’t even think of that as an occupation back then. I’d always wanted to be a business owner. Fast forward ten years, I am sitting in Corporate America, working in Corporate America and thinking about relationships. I had a lot of single friends. I’m also married to a divorce attorney. We were always talking about relationships and what works and what doesn’t. I received a lot of interesting insights from him, from his perspective. It all came together. I’m like, “I need to do this. I need to help people and make this into a business.” I started looking at the various avenues that people had to meet. There were a lot of negative reviews of all the services and sites and apps and everything out there. I thought, “I can do better than this.” My background is in process improvement, so it’s working in process improvement. I could saw some things that I thought they did differently that would help improve the odds of being able to help their clients. I built the business around that and now we’re here at LUMA – Luxury Matchmaking.

I have to say the two different things that set you apart from a lot of other things out there is you help busy professionals who don’t have time to meet someone at the bar and don’t have the energy to do the whole online dating thing like that is a hot mess. I have plenty of girl friends and guy friends that have gone down that path and even for me I’m like, “Don’t sign me up for that class.”

The thing about online dating apps and stuff, they only account for about 5% of relationships. The number one way to meet someone is through someone else. If all your friends are married and all their friends are married too, then you start where do professionals go to meet each other. That’s why they can come to a service that specializes in connecting those types of people. A lot of our clients are selective. They have a lot to offer. They’re successful. They have a lot going for them. They’re not going to just meet somebody. They’re not going to date somebody at a bar or something. They want somebody special that they can spend their life with.

One of the things that you had mentioned that you help people to find long-lasting relationships versus one of those flings or it’s a take-home-to-mama type of person.

It’s for people that want a relationship. They’re not looking for a hookup or thinking that “If I have this person on my arm, I’m going to be happy.” They want a true soulmate and a life partner and a healthy relationship. Those are the clients that we work with and we can help.

Don't be afraid to approach someone that you like. It's 2019, go after what you want. Click To Tweet

The game has completely changed even from ten years ago in the dating arena. I want to get right into it being around Valentine’s Day timeframe. I want to know what your top three tips are to help someone meet their match.

The first one that’s most important is it’s not just you’re going to find someone. You have to create a great life for yourself that is going to attract that person. Building a big and good social network is going to help you to reach out and connect with other people. The number one way to meet someone is through someone else. If you build up a great social circle, expand your network, go to meet-up groups, ask your friends to introduce you to their friends. That’s going to create more opportunities for you. That’s a good one. A second one is don’t be afraid to approach someone that you like, ladies. It’s 2019, go after what you want. Women do. If you’re sitting back and being coy is the way you’re going to attract somebody, sorry but it’s not, especially the guys that all the women want, those guys are getting hit on by the women.

Women are going after and trying to get the guy that they want because everybody wants that more of the Alpha type, successful and driven and everything. If you see somebody that you like, don’t be afraid to go out to him and chat with him. A smile goes a long way. If you’re at a bar or restaurant or something, you have a drink in your hand, you could say, “Cheers,” connect your drinks together. Also, bring your friends with you to talk to his friends or if you’re a guy, also bringing your friends to talk to her friends. That’s why people are out. If you’re out at a restaurant or bar and social situations, they’re there to meet other people. Don’t be afraid to go up and talk to people. It could be something as simple as saying, “Hi, my name is.” Shaking their hands and talking and chit-chatting with them.

Let’s dive into that one a little bit more. For me being a lady boss, here’s my two cents and I’m going to be totally upfront with all of you that are reading. Let’s say you meet someone that you’re like, “This seems like someone that could be a great match.” Here’s my take on it. For me, I drive my business. I drive my life. I feel like I’m driving all different pieces of my life. Is this another piece of my life that you feel I need to drive? Maybe this is too much of a perfect world but it’s like, “I am already such a Type-A personality. I feel like that’s one of the pieces in my life that I don’t want to feel I have to crazy pursue,” so set me straight.

You said it already. You drove everything. You got to where you are because you made decisions. You went after what you want. You put yourself through college. You built up this company. You did all these things to ultimately reach your goal. If a relationship, a partner and a family and all that is one of your goals, then absolutely you have to go after it. Whether you’re proactively chasing after guys or if you’re putting yourself in a situation and doing things to allow for it to happen, you definitely do have to put it out there and make it happen because he’s not going to find you at your house. When you’re working, he’s not going to find you at your job. You have to put yourself out there. You have to create opportunities for it to happen. Women nowadays go after what they want and that’s how you can obtain the relationship that you want.

My husband will tell you that I asked him out. It’s funny because we started as friends. I was thinking of it in a friendly way, like coffee. I did send him a text. I had met him. He was the attorney for one of my friends. We were talking about her divorce and stuff. We got started talking more personal. I texted him one day and said, “Coffee?” because I happened to be near where he worked. We met up for coffee and started chatting and the rest is history. I did it. It doesn’t have to be so direct and making him feel like you are the one that’s pursuing the guy. Think about it back in the day when the ladies used to drop the handkerchief so the man could pick it up and give it to her. You have to create those openings so a guy can ask you out. You don’t want to take over his role, but you want to make it easy for him. That may be opening the conversation so then he can ask you for your number. I’m not saying that you have to ask him directly, but at least give him the opportunity if you want to make him feel safe and that he’s not going to get rejected if he does ask you out.

That’s good solid advice because I need all the advice I can get, April.

I’m a big believer and if you put it out there in the universe, it will happen. If you write it down, “My goal is to meet someone and get married this year.” I believe if you wrote that down as your goal, you allow things to happen, it will happen. You have to put everything in place to make it happen.

You got to where you are because you made decisions. Click To Tweet

That’s super on point because I believe everything else that I’ve pursued in my life, a lot of times you put it on that vision board. It’s crazy how stars align. I agree with that 110%.

The third one, I always say to keep your expectations in check. You think you’re attracted to someone physically doesn’t mean he’s going to be the person for your long-term relationship. Not everybody has the skills that are needed to be in a relationship. They may not be going at the same pace or the right person for you. Some people might be good for dating or whatever. Not everyone is going to be right for the long-term. Keep that in mind because you think you’ve met the one, it doesn’t necessarily got to be the one forever.

Tell me with even the different types of relationships that you’ve connected people, what are the things that put together the ultimate relationship to something that doesn’t ultimately work? What are some of those maybe red flags or what are those things that are more of a green light to be watching out for?

I try to match people according to their value system. One thing that we have our clients go through is a values assessment where they weigh their different values against each other to figure out what’s most important to them. For example, you’d be amazed by how many people end up getting divorced because of religion. They didn’t think that it would be that big of a deal. I’m fine with somebody that is spiritual. I can get past the fact that he is Jewish and I’m Christian or an atheist or whatever. When you have children, then that changes everything. I’ve met a lot of divorcees that had children and they didn’t work out because of religion. I’ve met people that did it and then ultimately broke up years later because they’re thinking about getting married and realizing one person wants to get married in the church and the other one would never do that and realizing how big of a deal it is.

Your value system is not going to change. It is what it is. When we first started falling for someone, our body, our brains, everything changes. It’s lust. It’s not love initially. Nature does that to us in order to get us to mate. It changes our physiology because ultimately if we did see all the red flags, it changes things. We don’t notice those red flags initially and then eventually after about a year, turning into real love. Make sure you write down when you’re writing, “Yes, I want to be in a relationship.” Write down what those values are that you want in your partner and hold yourself accountable to that because if somebody butts up against your major core values, it’s going to be a problem long-term for that matter.

I was talking to my brother a little bit more about the whole dating scene. I told him that as soon as you’re falling for someone, your brain literally starts changing the way that it’s thinking and love is blind. To be aware of that, that is crazy.

You do have to watch out for those red flags and some people think, “I can work through that. It’s not going to be a problem. For example, if you are a big gym buff and that’s important to you. You meet somebody that isn’t and doesn’t work out, you’ve got to ask yourself, “Is this truly something that I can live with?” or are you going to end up resenting him down the road? That’s one thing that I think you can work with. It depends on how far off somebody is obese and you’re a big gym rat. That might be more of a health issue overall. That’s something like religion if they’re atheist and you’re a strong Christian. It’s not going to work.

Let’s say you’re sitting down with someone who’s new on the dating scene and you’re going to start to coach them. Probably the first thing is you’re going to bring them through the values assessment. What are a couple of other things that you’re going to do to coach them to get them to that place where they feel comfortable, confident to rock out that date like a boss?

BL 16 | Perfect Match
Perfect Match: The number one way to meet someone is through someone else.

 

Everybody is different. Some of our clients, we’ve gone shopping with them to help them figure out what to wear on the date for state or attend some links to different outfits that they could put together. Give them an idea, physical, that first impression is important. We figure out what’s going to be a good date idea for them. Everybody is different. Some people do well in our dinner drinks situation. Others might need some more entertainment. It depends on personalities. We will help them figure that out. As far as conversation, for example, I talked to a client right before he was going out on a date. He had been on a few dates and he is relatively new. He was divorced. I talked to them about his mindset and changing your mindset when you’re going into the date to be instead of one of that you think, “Is this the person? Do I like them? I don’t know if I’m going to see them again.” You’re judging and critiquing them and trying to figure out, “Do we move to step two?”

Instead of that mindset, tricking the mindset of giving because when you’re there to give that person a good time, it changes the whole dynamic and your expectation from them. That, in turn, makes for a better experience for both people. If your mindset is, “I’m going to give this person a good time. No matter what happens, if we see each other again, I want to make sure that they leave having a good time and that I gave it my all.” When you do that, I’ve seen it where people are a lot more successful on the date and then it also relieves the pressure because they build up a lot of pressure around. It’s the line or not or are you going to make a good first impression? Do they want to see me again? You’re removing that pressure and you’re there to have fun and make them have fun.

That’s great because especially if people are wired in the business arena, which a lot of these bosses in the audience are, and maybe have the business sense on lockdown. When it comes to relationships and pursuing that “love of your life,” it seems like there is a lot of pressure especially when you’re getting to that point where you’re like, “It would be great to meet someone.” I love the concept of, “We’re going out to have a good time. I’m going to add value to their life. We’re going to have some fun. If something comes of it, great. If not, no worries.” When you come to that point with an abundance mindset, magic can happen. I’m just saying. I’m not saying I’m an expert.

That’s where the chemistry can develop and they’re feeling like they’re being interrogated. They’re going to be turned off by that. Instead, if you maybe want to allow for natural chemistry to occur and you want to have fun, to begin with. You’ll figure out the rest of the stuff.

I love when we went out for coffee. This was so fun. I love getting to know other lady bosses and entrepreneurs. It was so fun when we connected. I was starting to grill you with all these questions. One of the things that you said that you want to get even the women in the mindset of a man is not a plan and you cannot be thinking ring by spring.

Just because you're attracted to someone physically doesn't mean they’re going to be the person for your long-term relationship. Click To Tweet

More so because I meet a lot of women who are divorced. They were home with the kids. The man was bringing in the money and now they’re having to get back out there and get a job and everything. That’s what I say to them, “A man is not a plan.” You’ve got to take care of yourself and make sure that you can support yourself. You’re not dependent on someone. It’s important to have that freedom. People end up staying in relationships that aren’t healthy or happy because they don’t feel like they have any other alternative at some point. It’s unfortunate but a man is not a plan.

It’s the moral of the story. I personally think regardless of if the guy is very well to do or not and this is my own perspective, but the woman in the relationship should have something that’s going on for herself. She should have something that gives her that self-esteem, that confidence. Maybe it doesn’t necessarily have to bring in income. It can but something where it’s an add value. Having a side hustle or having that something that can give her confidence goes a long way.

You definitely need to be able to have things to do to have self-esteem whether it’s a job or passionate project or whatever. You have to have things going on in your life. It’s definitely important.

April, this was fun to hear the rundown, giving us some good advice and wisdom. I want to transition digging into your backstory and how you started your business because you were making a name for yourself in Corporate America. You knew that was not the thing that lit your heart up. You wanted to start your own business. How did you transition from Corporate America to your own business within LUMA?

I did it. People have told me in the past that they want to start a company and this and that. I’m like, “Just do it. Start doing it.” I started doing it on the side. I figured out, I have a business degree and we’re flying to California one day. I started writing my business plan for my company. I found sample plans online. From there, I had a list of things I need to do and started taking them off, putting it together, building my website and marketing. The biggest hang-up was coming up with a name initially. That held me back from moving forward for so long. Finally, we were like, “Pick one, you can change it later.” I ended up changing it. It used to be Cupid’s Cronies. We changed it in 2016 to LUMA. I ended up hiring a marketing firm. I was doing everything on my own. I learned a lot and figured out ways to do things on my own. I was spending a ton of money. I didn’t hire a monthly accounting firm because you can blow through a lot of money when you’re first starting out a company. You’d be amazed by what’s available to you for free out there if you use Google and YouTube. That’s what I did.

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Perfect Match: As soon as you’re falling for someone, your brain starts changing the way that it’s thinking. That is why love is blind.

 

While I was still working in Corporate America, I was working at home that day and they called me and said that they had let my boss go. He was an awesome person. He was the salt of the Earth. He grew up on a farm in Iowa. He was like the grandpa of the company. Everybody loved and adored him. He’s 52 and had been working at the company for over 30 years. They let him go. They found somebody that was cheaper. That day I was pretty devastated and angry about what Corporate America has done to somebody who had always kept track of his hours over the years. He had figured that he put in nine years of overtime. It’s so sad. He worked so hard. He had four kids. He could have been sending that time with raising those kids and being around them but he was dedicated to this company. Seeing that, that day I took my work computer, pushed it aside, two of my personal computers and finished everything that I had to do to get the company going. Within a year, I had three full-time employees and I left Corporate America and was doing this full-time.

You jumped and let that appear. You had that breaking point moment where you’re like, “I don’t want that to be my life fast forward and they lay you off in a hot second.”

A lot of people, it can be hard. I was working 5:00 in the morning until 10:00 at night every day. I got married in the middle of that and so that was stressing a lot of work planning. I wanted to keep the safety of my corporate job for a while. Then I finally got to the point where there was no way that I could do both. I had to leave Corporate America. The funny thing is I wasn’t worried or scared of failing. I was more scared of having to go back to Corporate America. I did not want to have to be in that environment ever again. I did what I had to do to keep the thing running and turning. I learned every bit of it, every role that I had to train other people to do and for me as well.

When you jumped out in faith, what would you say would be your biggest struggle on the way to making it happen?

Hold that balance because there’s a lot of point at you. I couldn’t go to the gym as much as I wanted and didn’t even sleep as much as I would have preferred. It’s a ton of work. I’m very grateful that I did. It got me where I’m at now. It was definitely worth it. I understand why so many businesses fail because people don’t know their numbers. They will say, “It’s hard,” but nothing worthwhile. You definitely have to put in the work. I would tell anyone, make sure you understand your numbers in finance. Don’t just count on your accountants to tell you because it’s important to understand the metrics of what’s going on in your business.

People end up staying in relationships that aren't healthy because they don't feel like they have any other alternative at some point. Click To Tweet

Knowing those numbers for sure. If you could go back in time and tell yourself one thing from day one when you jumped out in faith and did your thing, what would it be?

There are so many things. In the beginning, I was trying to hire people to do certain parts. I had never done sales before. I didn’t know how to do sales. I’m like, “I can’t do sales. I need to hire somebody that can do sales. I’m not going to do this well.” I had to learn eventually. I would have probably had learned earlier on or I wish I would’ve maybe taken out a job at a company like mine, so I could have learned the ins and outs of how they work before doing it because I had to make it up and learn as I go. A little more prep and skills training on the areas that I didn’t realize. I thought, “If I create this great company and this brand, people are going to want to join in. They’re going to want to buy our services.”

BL 16 | Perfect Match
Traction: Get a Grip on Your Business

It turns out, I had to learn how to sell. I listen to a lot of audiobooks and have a library on Audible now. That was the key thing for me is to figure out what skills you’re going to have to create to be successful and going after that strong with. The most successful businesses that I’ve seen are usually when people take two skill sets and combine them. Somebody, you’d say a doctor and then they also have a business background and then they can create a successful business. Usually, it’s not somebody that they’re only skill set is being a doctor, you have to have a complementary skill set. The more complementary skill sets that you can have, then the more well-rounded and you understand things that are going to be more successful.

What is the best advice you’ve ever received from the get-go as far as the business that you’ve implemented in your business?

Everybody’s probably read that enough and how to work on your business, not in your business. That’s been something that I’ve been constantly striving, constantly trying to do, keep enabling other people on my team to do this constantly. I’ve been giving them different things off of my plate, getting things off my plate so they can take care of it because there’s always something more for me to do. There’s always going to be something else that I have to do, I delegate.

You’d highly recommend The E-Myth book?

BL 16 | Perfect Match
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money – That The Poor And Middle Class Do Not!

The E-Myth and another one, Rich Dad, Poor Dad. I think that’s a good one. For people that don’t understand P&L balance sheets, numbers, and metrics in general, I like anything around EOS. There are a lot of books about EOS out there for running your business and understanding the metrics and everything like that. It would be beneficial to people. I have a business and accounting background, so that was one of the things that had put me on in order for me to understand in our cashflow and business in general because it’s important. That’s why a lot of businesses don’t do well is because people don’t understand the numbers and maybe it’s confusing, but we do have to learn it. Passion alone won’t get you there.

One of my business coaches a little while back said, “Stefanie, you’ve had so much success. You have not looked at your numbers at all. How much more successful could you be if you looked at the numbers quarter by quarter, month by month to hone in, dial into that?” If someone wants to uplevel that side of their business and their mindset there, what would be the number one book that you’d recommend for helping wrap their head around the numbers? Even myself, as I’m putting myself out there, loving the marketing side, loving the people side, that type of thing, what would be the most in layman terms so that you don’t have to have an accounting background but still understand the basics and put those numbers in place?

Traction, it’s about the EOS operating system. That talks a lot about it. I can’t think of any particular book because again I had my accounting background. I think The E-Myth does talk about it somewhat, but the whole traction in books are not about EOS. Those can be helpful that they have to do with KPIs, which are key performance indicators. It’s knowing your goals, knowing what numbers you have to see on a yearly, monthly, weekly, daily basis that will help you to reach your goals and breaking it down from there. Also, if you own a company and you have employees and a lot of expenses and things, making sure that you understand the numbers from that perspective. There is a book about managing numbers from leadership or something like that. There are a lot of things.

Those are good resources. It’s always good to know. I’ve heard that The E-Myth book a couple of different times, so I need to go pick that one up. April, last three questions. Number one, let’s say someone walks up to you on the street and they say, “April, I want to become the boss of my own life and call the shots. What’s my first step?”

BL 16 | Perfect Match
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Research and if you can, I would try to get a job within a company that is similar so you can learn the ins and outs of the industry. Learn as much as you can about it because that’s only going to benefit you when you go out there and do it yourself. Maybe if you already do have the experience, you are already working for a company and you want to put off and do your own thing. You have to do a lot more discovery because a lot of people think they are entrepreneurs and that’s what The E-Myth says about it, are you an entrepreneur or are you just good at your profession? It does require different skill sets. As a business owner, I am a professional dealing with issues. I’m good at making decisions, figuring out problems. I’m a professional problem solver. It’s what it comes down to. You have to ask yourself, is that what you want to do or do you want to be good at your craft? That’s something important to figure out before you go down that hole.

Last two questions. What is your definition of a boss?

It’s somebody that can make decisions that are resilient and only goes after what she or he wants and isn’t going to stop because they’ve had some pushback or had some issues and stuff. They are somebody that’s better. They’re also not going to sit on the sidelines. They’re not a wallflower. They’re not going to let things happen around them. They’re going to go after it and make it happen or say something if something’s not right. They’re going to make it right.

April, any other words of wisdom before we connect all these bosses that are reading to your incredible resources?

For all the women out there or men that are looking to meet someone and connect with that person, taking a look at a person that you want and then taking an inventory of yourself. Making sure that you are the person that they’re going to be looking for. Like attracts like. You want to make sure that it’s the person that you want. If somebody is a businessman, very successful, are you that person that you would be ideal going after? If not, after that self-reflection, figure out what your plan is in order to get there and be that person. One thing you might find interesting is that the number one occupation, people that we work with, business owners and then for women, it’s an attorney. We had talked a bit about having that feminine energy and it would be your ideal match would want to be with.

Like attracts like. Click To Tweet

That’s one thing that we work with a lot with women oftentimes is that they’re at work all day long. Maybe they are bosses and/or attorney, they’re very strong and have to have male energy during the day. In order to attract the ideal match that you would like, you have to turn that off and release the feminine energy because ultimately that’s what men want unless they are gay, they would be with another guy. Being that feminine person and figuring out how to turn it off and let yourself shine through because a lot of bosses, we tend to take the wheel and take control and dominate. When you’re on a date that’s not very attractive. People don’t want to feel like they’re being interrogated. They want to have fun. Being aware of that and putting these in check will be important as well.

Thank you for those last words of wisdom, April. I know all my fellow lady bosses and all the guys that are reading on here are definitely going to put that into practice. Thank you for your time, April. I know that there are going to be a lot of people that want to connect with you. Why don’t you share a little bit more about your services, what you have to offer and where you can connect? We had talked about if people are interested, the code word would be boss?

Let us know who referred them. All people have to do is go to our website at www.LUMASearch.com and apply by filling out the profile form. They will end up meeting with one of the matchmakers and go from there.

Thank you so much, April. It was such a blast connecting with you, grilling you with all the questions. I am excited about helping people on their journey to fire your fear, build your faith and become the boss of your own life. That doesn’t mean only in business but that’s in relationships. That’s all other pieces of your life. Thank you, April. We are looking forward to connecting with all you, bosses, and reach out to us if you have any questions. Be blessed. Let’s get after it.

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About April Davis

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It all began when April Davis, Founder of Luma – Luxury Matchmaking, realized she needed to take her skill of intuition and understanding people to the next level. She was always a hard worker, a small town Midwestern girl with big city dreams, having received her Master’s degree by the age of 20 and worked her way up a Fortune 500 company, while pursuing modeling and Professional snowmobile racing on the side. But if there was one thing she knew more than anything – it was how to help people find love. And not just the butterflies and hearts type of love – the real, long-lasting, take home to Momma, marriage material type of love.

After all, she’s married to a Divorce Attorney, which gives her a unique insight to know what’s going to last. April Davis was a Matchmaker for years within her own circle of friends and acquaintances; she just didn’t know that she was at the time. Whenever she met someone who was single, she would naturally start thinking of who she might know that would be a good fit for that person.

April often wondered why so many of her girlfriends were single – they were all high-caliber women who were beautiful on the inside and out. Many were just unable able to meet a man they truly connected with, but that didn’t mean there were no good men out there! The challenges involved in singles meeting quality matches became increasingly apparent, and it was then that April realized she needed to take her matchmaking from a hobby to a full-time career.

April initially did some competitive analysis and determined there was definitely a niche and need for something better than the current so-called matchmaking options out there. She wanted to focus on helping busy professionals who didn’t want to meet someone at a bar and didn’t have the time or energy to dedicate to online dating. They also don’t want to go on a bunch of dates but on quality dates. When April went to meet with a competitor and to learn more about the company model, she was told they had over 10 guys who would be a match for her. Well, April is a pretty selective lady and knew there was no way they had 10 men who she would be interested in. So their negative reputation found ubiquitously across the web was confirmed for her at that moment.

There were several big corporate players in the game who seemed to be ruining the industry by promising people a bunch of dates but sacrificing quality. Also, anyone could attest to the fact that many of the single people out there need more than just to be set up on a date. They need coaching and advice to help guide them on how to attract, connect, and keep a match. Finally, the 3rd differentiating factor came in what people actually did on the date. The idea of going to lunch or dinner seemed so outdated and formal. Luma was going to set the stage so people could have a fun experience with each other without feeling like they were in an interview. Couples would go on activity-based dates where they actually did something instead of sit across the table from one another awaiting that awkward silence moment. They could go bowling, paddle boarding, dancing, or maybe go for a walk. The goal is to get them next to each other versus facing each other, which is much more comfortable.

Having a background in business, the next thing April did was put together a Business, Finance, and Marketing plan. She had a ton of ideas and just needed to write them down. After that, it was just pulling all the pieces together and getting the infrastructure and marketing in place. Working full time and doing this work simultaneously proved to be challenging and it wasn’t until about 2 years later after April’s extremely well regarded and respected boss was let go from the company he served for over 30 years and at the age of 52. It was on this day the fuel was put on the fire and she knew she had to be done with corporate America and be the Entrepreneur she always wanted to be. Within 2 months, the website was finally finished as well as marketing materials created and business started coming in.

 

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